Penguin × UCCA
Pop-up Experience
Project Management / Art Direction / Merchandise Design
‣ 5000+ visitors within 10 days
‣ 1000+ SKUs of merchandise sold
‣ 500W+ social media views
A playful pop-up store was developed as part of Penguin’s UCCA Book Design exhibition. Inspired by the geometry of the historic Penguin cover grids, a series of risograph posters were developed as an interactive printing experience for participants. Mystery book boxes and limited edition co-branded merchandise offered visitors a tactile and memorable experience to engage with Penguin’s design heritage.
Di Suo Design 